Ukraine has long been known for its market and fair traditions, which are still preserved today.
Every fair or market is not just a place for buying and selling, but also a true cultural hub, where folk customs, crafts, and culinary heritage come together. Here, you can find unique items that can’t be purchased in regular stores: authentic embroidered shirts, ceramics, wooden products, blankets, Carpathian souvenirs, and, of course, the most delicious dishes of Ukrainian cuisine. From Poltava to Odessa, and from Lviv to the Carpathians, each region has its own markets and fairs with a unique atmosphere.
National Sorochynska Fair
The National Sorochynska Fair is the largest and most renowned fair event in Ukraine, attracting thousands of visitors annually from all corners of the country and abroad. This is a genuine folk culture festival where you can experience the authentic charm of the Poltava region. Traditional handicrafts are sold here, including ceramics, pottery, embroidered shirts, woven works, and wooden and metal products. Ukrainian cuisine takes center stage, featuring borscht, dumplings, gnocchi, and honey-based drinks. The program also includes theatrical performances, concerts by folk groups, children’s zones, and modern tourist locations. It’s not only about trade but also a celebration of art, culture, and gastronomy.
When: Last weekend of August, lasting about 5 days
Where: Veliki Sorochyntsi Village, Myrhorod District, Poltava Region
Khmelnytsky Agricultural Fair
The Khmelnytsky Agricultural Fair is one of the most significant events in the region, held several times a year, with a distinctly seasonal character. Here, you can find everything from farm products, seedlings, fruits and vegetables, to baked goods, meats, and dairy products. Special attention is given to Ukrainian embroidered shirts, jewelry, souvenirs, and folk crafts. The fair is always accompanied by a festive atmosphere with concerts, children’s zones, competitions, and treats for guests. It’s an excellent opportunity to support local producers and experience the spirit of Ukrainian fair traditions combined with modern trends.
When: Several times a year — before City Day in September, Easter, and New Year’s Eve
Where: Khmelnytsky City
Lviv Taste Fair
The Lviv Taste Fair is a gastronomic event that gathers the best producers of organic and craft products from all over Ukraine. Visitors can sample natural cheeses, farm-made sausages and delicacies, honey, handmade chocolate, sourdough bread, and other treats. Organizers create a festive atmosphere with culinary workshops, wine and cheese tastings, quizzes, and gift raffles. The Lviv Palace of Arts has become a meeting place for gourmets, restaurateurs, and tourists seeking to discover new flavors. It’s the perfect opportunity for a gastronomic journey without leaving the city.
When: May 17, 2025
Where: Courtyard of the Lviv Palace of Arts, Kopernika St. 17, Lviv
Kosiv Market
Kosiv Market is a legendary destination for those who appreciate Hutsul art and the authenticity of the Carpathian region. Every Saturday, dozens of artisans and vendors gather to offer a unique selection of handcrafted items, including embroidered shirts, woven blankets, carved wooden objects, clay pottery, ceramics, and even musical instruments. You can buy souvenirs at wholesale prices and also chat directly with the artisans. The market’s atmosphere is filled with folk songs, mountain charm, and traditional customs. The Kosiv Market is a true hub of Hutsul culture, preserving ancient traditions and passing them on to new generations.
When: Every Saturday, from morning until noon
Where: Kosiv City, Ivano-Frankivsk Region
Embroidered Shirt Market in Kolomyia
The Embroidered Shirt Market in Kolomyia is recognized as the only wholesale platform in Ukraine where you can find traditional Ukrainian clothing to suit any taste and budget. It offers both affordable, mass-produced embroidered shirts and expensive, handmade ones, utilizing authentic techniques. Besides embroidered shirts, the market also offers other traditional items, including Carpathian blankets, woolen products, sheep hides, decorative fabrics, and clay pottery. This place is especially popular among tourists and wholesale buyers, as the selection is truly vast. The market’s atmosphere is filled with the spirit of the Carpathians, Ukrainian music, and the charm of an authentic fair.
When: Ongoing market
Where: Kolomyia City, Ivano-Frankivsk Region
“Vernissage” in Lviv
“Vernissage” in Lviv is a cult spot for art lovers, souvenir hunters, and antique enthusiasts. Located near the city center, this market is a true center of creativity. Here, you can purchase paintings by contemporary artists, icons, jewelry, wooden products, clay pottery, national clothing, and many souvenirs for tourists. The assortment combines traditional Ukrainian items with modern designer products. For many city visitors, “Vernissage” becomes the primary destination for purchasing gifts and mementos of Lviv. The market’s atmosphere is always lively, filled with music, colors, and vibrant interaction with the artists.
When: Daily
Where: Square near Freedom Avenue and the National Academic Opera and Ballet Theater, Lviv
Privoz Odessa
“Privoz” is a legendary market in Odesa, known far beyond Ukraine’s borders. Its history dates back to the 19th century when traders sold goods from carts. Today, “Privoz” combines historic charm with modern shopping complexes. You can find literally everything here: from fresh seafood, fish, and fruits to clothing, footwear, household goods, and even antiques. “Privoz” is more than just a market — it is a distinct cultural landmark of Odessa, visited not only by locals but also by tourists from around the world. The atmosphere is filled with humor, colorful vendors, and the true spirit of the southern city.
When: Daily
Where: Privoz Square, Odessa
Markets and Fairs of Ukraine are more than just places for shopping. They preserve history, traditions, and folk art, allowing everyone to experience the true spirit of Ukrainian culture. By visiting these locations, you can not only purchase unique items or gastronomic delicacies but also connect with the living heritage that unites generations. While traveling around the country, be sure to check out the local markets — it’s here that the authenticity and sincerity of Ukraine are revealed.
If you’re looking to combine shopping with relaxation, consider planning a short trip for 2–3 days. This usually raises the question: where to go for a weekend that’s interesting, safe, and comfortable for the whole family?
Ukraine offers many unique places that are perfect for active recreation, cultural experiences, and relaxing in nature. The article “Family Routes in Ukraine: Weekend Ideas” compiles the best routes you can take on your own or with an excursion group. Choose these destinations for your family getaway.
